Hoku Noh has become famous for the work they have done to develop a new hybrid of Okinawa's indigenous pig and Yorkshire, a spices more commonly grown here. The indigenous pig, locally called "Agoo," has been known for long to have high quality meat, but there was a shortcoming of it; a female Agoo pig can give birth to only few piglets and it was both difficult and costly to increase the population of Agoo pigs. As a result, Okinawan livestock farmers chose to farm mostly imported Yorkshire species because of their ability to give birth to many piglets.
Yet, in the age of abundance and with consumers demanding more of varieties than volume, people started looking for higher qualities in pork as well. With a help of instructors, Hoku Noh students successfully developed a hybrid, a kind of pig genetically very close to the indigenous Agoo pig, and they named it "Chaagoo." Chaagoo pigs have good quality meat while gaining the ability to give birth to many piglets. The news of this extraordinary achievement spread quickly among the prefecture people more than a decade ago. Since then, the study of Chaagoo pig breeding has been conducted and as they have fine-tuned the art of breeding, Chaagoo meat market has expanded.
This flyer introduces one of their research efforts for creating yet another market for Chaagoo pork, with the cooperation with a convenience store chain, Family Mart. You can get a taste of delicious Chaagoo pork in a form of hamburger, now on sale at every Family Mart in Okinawa.
Product development and marketing activities are some of the themes through which those students learn during the three-year period of the high school life. Unlike most other school activities conducted within the school environment, this actual environment will provide them a rare opportunity to experience what it is really like working in a retail business in an actual economic-social setting.
The particular product they developed is called "Chaasan Burger," and sold at 298JPY from Feb. 15 (2011) - Mar. 7.
The female student team came up with a dessert they aptly named as "Girl's Passion." This sweet features layers of passion-fruit-flavored mousse, chocolate sponge cake, and soft cheesecake in a cup, with passion-fruit sauce and whipped cream arranged on the top. Priced at 230JPY. Sold for the same period.
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Do not miss tasting what the nature of Yanbaru region has to offer.
